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MyHotelMatch

CR
Bloomberg   MHM FP
Travel Services  /  France  Web Site   |   Investors Relation
Preparing to launch Matching App
Target
Upside 1,192%
Price (€) 0.52
Market Cap (€M) 3.01
Perf. 1W: 5.26%
Perf. 1M: -27.0%
Perf. 3M: -14.5%
Perf Ytd: -44.6%
10 day relative perf. to stoxx600: -8.49%
20 day relative perf. to stoxx600: -23.1%
Financing issue 04/06/2024 12:16

Preparing to strengthen the balance sheet

MHM has announced that it will convene an EGM on 16 June 2024 to prepare for a normalisation of the balance sheet. A substantial adjustment to our target price is likely.


Fact

  • MHM is facing a cash shortage, and the auditors have issued a warning about the 2023 accounts.
  • Equity injections are planned in the near future, including €1m in new cash.
  • The AGM on 16 June will be used to prepare for the normalisation of the balance sheet. It will be supplemented by a second AGM before the end of the year, which will set out the final terms of the capital increase.
  • The text of the resolutions for the 16 June AGM is not yet available.

Analysis

Deficit in 2023

Given the heavy investment in the matching application, MHM’s consolidated results will be significantly loss-making. This will also be due to the level of activity in the Concierge business, which has been impacted by the events (and their lasting after-effects) in the Middle East since 7 October 2023, which are weighing on profitability. This activity will therefore provide less support for the cash burn linked to the development of the app. The auditors highlighted late payments to suppliers and tax and social security authorities of around €850k (excluding shareholder debt, €2.1m of short term issues globally), which is significant given the size of the company. MHM does not have sufficient cash to meet these payments, which calls into question its ability to operate as a going concern.

Corrective measures

The initial strategic plan undoubtedly included the exercise of the warrants, the maturity of which had already been extended to December 2024. The weakness of MHM’s share price meant that this objective, which would have raised several million euros, could not be achieved. The exercise price of the warrants is currently 136% higher than MHM’s listed price (closing price on 3 June).

In addition to the forthcoming conversion of the reference shareholder’s loan into new MHM shares, the company will be proposing to adapt the maturity of the warrants currently in circulation. From the outset, our price target was based on the exercise of these warrants at a given price, on which the dilution assumption was built. If only the maturity of the warrants were to be adjusted, but not their strike (€1.25), theoretically there would be an accretion favourable to our initial price target (which is higher than the strike of the warrants), since the probability of their being exercised, with the associated dilution, would then be low. In the event that the strike price of the warrants were to be significantly reduced, making it possible to exercise them, significant additional dilution would occur.

The reference shareholder, Mr Ott, had undertaken to support MHM’s development by contributing equity. This support has been effective, as demonstrated by the conversion at the next AGM of €2m of Mr Ott’s shareholder loan into new MHM shares. This operation, which has no impact on MHM’s current cash position, would be supplemented by the entry of an investor for €1m in return for new shares to be issued. This new cash would enable a major portion of current overdue payments to be cleared.

The new shares to be issued (€3.0m vs. MHM’s current market cap of €1.9m, at market closing price on 3 June) should, in theory, be priced at around or below the current share price (€0.53 at market close on 3 June), representing dilution of c.2.4x that associated with the potential exercise of warrants (for similar amount in €m), excluding any discount to the issue price of the new shares vs. the current share price. As a result, the net cumulative dilution will be greater than the accretion resulting from the non-exercise of the warrants (symmetrically: cumulative dilutive effect in the event of a sharp fall in the strike price of the warrants). In short, the final dilution will result in a significant adjustment to our price target, given the size of the capital increase and the likely price of the new shares.

In addition to this mechanical adjustment, we will also have to take account of a lower profitability for the Concierge business (rebound in 2026?) and a higher level of risk for the matching application: not on its development costs but on the speed of product roll-out, and therefore the outlook for revenue, profits and time to breakeven. As things stand, a full commercial launch will not result in full visibility of the product’s potential until around the end of 2025, in our opinion. There is therefore a significant period of residual uncertainty. Even though most of the cash costs of development have probably already been spent by now, a technical team still has to be financed over the long term to finalise the product and bring it to market, in the absence of any substantial revenues for another 18 months or so (assumption AV).

Planning, guidance, disposal of assets

MHM does not provide guidance or a cash burn schedule. The profits generated by the Concierge business may not yet be sufficient to ensure a consolidated cash balance by 2025. For this reason, asset disposals are envisaged.

The most obvious hypothesis would be to retain the main Concierge activity vs. a disposal of peripheral activities, including the majority of MyDriver, a successful and profitable chauffeur de maître business in which MHM holds a 51% stake.

The Company is also likely to take up the option of spreading its tax and social security liabilities over time, which would free up cash in the short term and defer any further need to raise new cash.

Governance

The capital increase is expected to put Mr Ott significantly above the 30% threshold. In such cases, an exemption from the obligation to launch an offer for the entire share capital is generally requested from the AMF. We will work on the assumption that, until the company provides further details: i/ this exemption is granted; ii/ no further warrants are converted; and iii/ new shares are issued at the current price, without any discount. On these bases, and at the end of the projected transactions (AV estimates): i/ there will be no takeover bid; ii/ Mr Ott will cross the threshold of 50% ownership of MHM without reaching two-thirds; iii/ the investors injecting €1m into the company would own c.20% of the capital.

In terms of governance, Mr Ott was already the reference shareholder and will remain so. A change in the Board of Directors to allow for the representation of new investors is a possibility.


Impact

Our price target will be revised significantly downwards once the final details of the balance sheet strengthening are public.

The application project is taking longer than expected to reach maturity, despite the significant precautionary margins that we had already taken at the outset. The Concierge business remains a profitable asset, but the key issue for MHM remains the success of its matching application, for which it will not be possible to reach a conclusion before the end of 2025 (AV estimate).


Updates

27 Feb 24 Earnings/sales releases
Preliminary results for 2023. The App is moving...

04 Oct 23 Earnings/sales releases
Strong growth in H1 23, imminent launch of the...

13 Jun 23 Earnings/sales releases
MHM will use AI

21 Feb 23 Earnings/sales releases
Successful restart of MyAgency achieved

15 Nov 22 Earnings/sales releases
A good performance from My Agency in H1 22

14 Aug 22 Other news/comments
Taking into account the share consolidation.

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