Odiot’s only business, über-luxury tableware, is only constrained by its manufacturing capacity. Odiot’s reputation span more than 3 centuries with its IP encapsulated in thousands of design and matching matrices. It is now looking for growth through manufacturing upgrades and brand investment.
Odiot SAS has from 2025 been the only asset of its parent company Odiot SA, née Well SA. The new owner and executive has restructured Odiot’s balance sheet and initiated the first steps of a significant manufacturing update. 2025 earnings should about breakeven with contemplated strong sales expansion (X2 between 2025 and 2027).
The firm specialises in ultra-luxury tableware/silverware. Demand is rather price agnostic as it is driven by third party advisors to extremely wealthy households or by institutional purchases. Up to a point the high precious metal content makes Odiot’s unique tabletop pieces a storage of value.
As a reborn firm with extensive intellectual property and unique manufacturing skills, Odiot needs to expand its manufacturing capacity to meet rising demand. Its objective is not to go for volume but merely to meet demand which cannot be satisfied with hitherto inefficient manufacturing.
Investment is ongoing both in higher productivity and brand recognition in distant export markets.
The funding requirement for the relaunch has been about half covered over 2025. 2026 should require another €2M to put the firm on a robust footing.
Odiot’s business model is as sound as it is simple : revive a well established old brand that gathered dust under previous ownership. It is essentially a matter of expanding a bit the reputation beyond the circle of professional buyers and above all find the way to increase manufacturing capacity without losing of the craftmanship features that make the value of the brand
Lasting capacity constraints would seem to have restricted sales development over 2025 in spite of fastened capex. We assumed that the c. €2M revenues will not leave much on the net profit table. As an ex holding company, Odiot SA will also book a €2m non cash loss associated to the cleaning up of its portfolio.
